All You Need To Know About Distribution And Marketing Of Short Movies

Contrary to popular belief, the filming of short movies extends past the production stage. In order to create a successful short movie, it is necessary to consider both pre-production and post-production features. One of the most challenging aspects of post-production is the distribution of the short film. The success of the film is highly dependent on the marketing and distribution techniques used. This article will provide information on the effective marketing and distribution of short films.

1. The Press Kit

The most common method to distributing a short film is through the use of press kits. The press kit is typically sent to different film executives and film festival organizers. This is a highly effective method of promoting smaller short movies with limited budgets. The quality of a film is influenced greatly by the budget and how appropriately funding was allocated; therefore, new film makers should create high quality press kits to capture the attention of professional film executives.

One can place a variety of items in a press kit along with a clipping of the short movie produced. If the film has been presented at different festivals or exhibitions, it may be beneficial to include clippings of these activities. A successful press kit will include well-written press releases describing the film and providing information on its distribution. While press kits are generally sent to individuals in the film industry, it is recommended one submit these kits to journalists in order to create some ‘buzz’ over the movie.

2. The Portfolio

Using a press kit is a highly beneficial marketing technique; however, it is also advised that one create a portfolio. The portfolio can be incorporated in the press kit, but it is more effective as a practical presentation when speaking with film industry professionals face-to-face. A portfolio will not include a sample of the film, but should include printed material of newspaper clippings and press releases. It is also advised that one keep any programs from film festivals where one’s short movie was viewed. This will act as evidence of one’s experience within the film industry.

short movies3. The Film Synopsis

As is mentioned above, it is essential to provide a brief description of the film and its subject matter. While it is possible for any individual to write a synopsis, the quality of this printed material will influence the attention short movies will receive. The description must be intriguing and attention-grabbing. It must be detailed enough to attract the viewer; however, not too detailed in order to encourage the individual to view the film. It is recommended that one employ the services of a professional press release writer in order to create an effective synopsis.

4. Biographies

The most important aspect of the press release is the description of the movie; however, it is recommended that one write short biographies of the director and key staff involved in film production. This is most beneficial when sending the release to journalists as the information will promote both the movie and the production crew’s experience.

Short Movies Help Filmmakers to Showcase Their Talents at Lower Costs

Any film that is short is one that will not be considered as a feature film. There is no definite line drawn to decide this length, but in general it is accepted that a film that runs less than forty minutes, including the credits, can be considered as being one of the short movies.

BKeWdnsC_400x400Most short films are shown as part of the presentation of a feature film, though some film festivals do screen them independently. Most short movies are made on very small budgets, may have no commercial angle in mind, and may get funding from non-profit organizations or depend on personal funds. It is a genre that is used by many movie makers to gain experience, as well as showcase their talent, without having to break the bank.

Short movies  require having a complete story, and this means that the film must have an introduction, a body and then the conclusion. It can help if the story line is simple and one that does not require too much of elaboration for it to be understood. It will help if the number of characters are limited, because bringing any character into a movie, does require some time to explain his or her relevance to the plot. The best short films are those that have a single idea and allow the movie to revolve around it.

A short movie becomes more effective if it has some sort of suspense built into it, and not everything is explained to the audience in the beginning. This allows interest to be retained, and if the subject matter of the film, does create questions in the mind of the audience, their attention will be drawn to the movie, in the anticipation that the questions will be answered. We have already said that fewer characters help short movies, as this can also help to reduce the number of actors, and hence probably the costs. A story must be completed or at least brought to some sort of conclusion, which will not allow the audience to feel cheated or unsatisfied. You can create a story with an open ending, but if your characters are properly fleshed out, the audience will imagine its own ending.

Many cartoon and comedy films have always been short movies that complete a particular story within the short time that they allow to it. The short movie format is seen to be very effective in small advertisements, and many people in the advertisement industry, find that their messages are more effective, if their short film has a story line, where the product or service being sold is just incidental. This same technique is also used by video makers for creating songs and music. The internet has been largely responsible for the great popularity of short videos, as this is a format that people do find the time to watch.

Short movies are rapidly being considered a category by themselves and there are festivals that do encourage only such films being shown, some of which may not even last for three minutes.